A disruptive savings app rooted in tradition


Updated on October 29, 2019

With the help of Plaid Auth, Esusu is making financial stability attainable for the underserved.

In a country as diverse as the United States, there’s no one-size-fits-all pathway to financial stability, but the mainstream system has long assumed the opposite, leaving low-to-middle-income and immigrant Americans who struggle to manage cash flow, put away savings, or build good credit left without the means to get ahead. In response, social entrepreneurs Samir Goel and Abbey Wemimo founded Esusu, a disruptive fintech company modeled after traditional cooperative savings and lending practices common to certain African, Caribbean, Latin American, and Asian cultures.

Learn how Esusu uses Plaid to digitize accessibility in service of marginalized populations.

Read the study