Taking crypto mainstream


Updated on August 31, 2020

As cryptocurrency gains in popularity, the need for a secure, regulated marketplace is key to gaining the public’s trust.

Proponents believe it is only a matter of time before crypto goes mainstream, transforming the world’s financial system.

To lay the groundwork for that long-term vision, brothers Cameron and Tyler Winklevoss founded Gemini, a cryptocurrency exchange and custodian, in 2014. Unlike many of their competitors, Gemini is a thoughtfully regulated marketplace designed to meet the needs of institutional and individual investors who prioritize safety and reliability.

With that in mind, they set out in search of a better way to connect users’ bank accounts and verify their identities. They found it in Plaid.

“We wanted information we could trust,” said Marjorie Rainone, Associate Treasury Director at Gemini. “No one else is up to the standard that Plaid provides.”

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