How Zeta helps millennial couples achieve financial agency


Aditi Shekar has long believed that financial agency is a human right. So, when she founded Zeta, a digital money management tool geared toward couples, she did so with the intention of taking control over one’s personal finances accessible to individuals of all socioeconomic circumstances. To help her achieve her goal, she partnered with Plaid, a technology platform that modernizes and democratizes an out-of-date and out-of-touch banking infrastructure.

With Plaid at its foundation, Zeta went from mere concept to fully integrated in the financial ecosystem in less than five months, saving Zeta millions of dollars and thousands of hours that might otherwise have been spent developing an in-house API.

Ultimately, she aspires to have every millennial couple on the platform getting value out of the data it provides. To reach her goal of helping her customers achieve theirs, Plaid has been foundational.

Learn more about how Plaid is helping Zeta empower millennial couples.

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