Institution customizations for Link



We’re excited to share the latest feature in our ongoing effort to make Link work even more seamlessly with your existing experience. Core to Plaid is the wide breadth of institutions we support to help you build the most inclusive products possible. We know that “top” institutions are different for everyone—while one app’s user base might bank with the largest institutions in the U.S., others might skew towards regional banks, community institutions, or credit unions.

So, we’re happy to share that we’re releasing a new feature that gives you more control over what institutions feature most prominently in your app.

You now have the ability to choose which institutions to include on the Link institutions selection pane, and you can control in what order they appear. This means you can choose up to eighteen top institutions that you’d like to appear first in Link. Since this is what end-users first see when opening Link, it will help them find their institution more quickly and easily, making it even more likely that users successfully connect their account. As always, users can also search for additional financial institutions.

You can start customizing your institutions straight from the Dashboard. Give it a try today, and let us know what you think!

Start customizing