More improvements to help users find their bank in Link


We recently introduced several improvements to Link web and iOS that will help your users to easily find their bank when connecting their accounts.

Updates include:

  • Adding 6,300+ new bank logos and colors
  • Displaying bank homepage URLs in search results
  • Ranking popular banks higher in search results

Bank logos and colors help reinforce brand familiarity with your users. This, along with homepage URLs, will also make it easier to distinguish between similarly named institutions. For example, users can now better find their bank from the dozens of institutions that start with ‘Peoples Bank’–

These improvements will not only provide a better, more seamless experience for all users, but will help your business onboard more customers quicker. Already a Plaid customer? Changes are live today. If not, sign up for our free API keys below.

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