Welcome to the Plaid Blog

October 08, 2019
Unlocking the potential of entrepreneurs
Wave helps micro-businesses grow by offering them free financial management software....

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Case Studies

September 20, 2019
A responsible way to bridge through money shocks
Brigit uses cash flow data to help users improve their financial health....

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Case Studies

September 17, 2019
A bank that builds financial health
Varo makes premium financial services available to everyone, no matter where they start out....

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Case Studies

September 03, 2019
Personal finance for all
Metal’s crypto-enhanced payments are the first step in a mission to democratize capital....

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Case Studies

August 23, 2019
A path to money happiness
Qapital uses learnings from behavioral psychology to help members reach their financial goals....

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Case Studies

July 02, 2019
Helping people invest in each other
Prosper needed a reliable way to onboard new users. With Plaid, Prosper’s customers successfully connect their bank accounts about 80% of the time....

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Case Studies

June 10, 2019
An ethical alternative to payday loans
By nearly doubling its conversion rate, Plaid has helped SoLo Funds bring stability to the financially insecure....

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Case Studies

April 15, 2019
A pharmacy for the digital age
Since its founding in 2015, Alto has experienced tremendous growth—as well as a few growing pains. By integrating with Plaid Transactions, Alto saves money that can be reinvested in the business and passed on to customers....

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Case Studies

February 28, 2019
A disruptive savings app rooted in tradition
With the help of Plaid Auth, Esusu is making financial stability attainable for the underserved. In a country as diverse as the United States, there’s no one-size-fits-all pathway to financial stability, but the mainstream system has long assumed the opposite, leaving low-to-middle-income and immigrant Americans who struggle to manage cash flow, put away savings,...

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Case Studies

November 15, 2018
How Carvana uses Plaid to drive profitability
In allowing customers to browse, finance, and trade cars exclusively through its website, online used-automotive dealer Carvana offers a whole new way to shop for a vehicle. But despite its many advantages, prior to 2017, Carvana’s digital payment process needed modernizing. Up to that point, the then-four-year-old company had relied on traditional ACH to...

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Case Studies

November 02, 2018
How Astra makes it easier for professionals to achieve their financial goals
In pursuit of its mission to make finances more intelligent, empowering, and personal, Astra—a smart personal finance tool for the overbanked, goal-oriented professional—recently launched a flexible, customizable iOS app that leverages user-defined rules and automation to save people time and reduce stress in the face of hairy financial challenges. But before Astra could...

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Case Studies

October 26, 2018
How Zeta helps millennial couples achieve financial agency
Aditi Shekar has long believed that financial agency is a human right. So, when she founded Zeta, a digital money management tool geared toward couples, she did so with the intention of taking control over one’s personal finances accessible to individuals of all socioeconomic circumstances. To help her achieve her goal, she partnered with...

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Case Studies

October 23, 2018
How Stilt provides millions with access to credit products using Plaid
Because traditional lenders in the United States rely on credit scores to determine loan eligibility and interest rates, immigrants and other underserved populations often find themselves in a catch-22. No one will give them a loan because they have no U.S. credit score, and they have no U.S. credit score because no one...

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Case Studies

September 12, 2018
Shifting the used car landscape
When it comes to car ownership, Shift is rethinking the status quo. Since its launch in 2014, the digital marketplace and end-to-end car concierge service has prided itself on bringing trust and simplicity to the peer-to-peer used car market, in effect turning what can be a stressful life event (i.e., buying or selling a...

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Case Studies

August 23, 2018
For Financial Gym, Plaid’s clean transaction data is key to balanced budgets
After the technology behind Financial Gym’s spend-tracking tool, the Training Zone, proved ill-equipped to provide clean transactional data, the New York City-based, fitness-themed financial advisory company linked with Plaid to update its functionality. Financial Gym relies on the Training Zone and the information it collects to analyze customers’ spending habits, which enables its team...

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Case Studies