Welcome to the Plaid Blog

November 15, 2018
How Carvana uses Plaid to drive profitability
In allowing customers to browse, finance, and trade cars exclusively through its website, online used-automotive dealer Carvana offers a whole new way to shop for a vehicle. But despite its many advantages, prior to 2017, Carvana’s digital payment process needed modernizing. Up to that point, the then-four-year-old company had relied on traditional ACH to...

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Case Studies

November 02, 2018
How Astra makes it easier for professionals to achieve their financial goals
In pursuit of its mission to make finances more intelligent, empowering, and personal, Astra—a smart personal finance tool for the overbanked, goal-oriented professional—recently launched a flexible, customizable iOS app that leverages user-defined rules and automation to save people time and reduce stress in the face of hairy financial challenges. But before Astra could...

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Case Studies

October 26, 2018
How Zeta helps millennial couples achieve financial agency
Aditi Shekar has long believed that financial agency is a human right. So, when she founded Zeta, a digital money management tool geared toward couples, she did so with the intention of taking control over one’s personal finances accessible to individuals of all socioeconomic circumstances. To help her achieve her goal, she partnered with...

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Case Studies

October 23, 2018
How Stilt provides millions with access to credit products using Plaid
Because traditional lenders in the United States rely on credit scores to determine loan eligibility and interest rates, immigrants and other underserved populations often find themselves in a catch-22. No one will give them a loan because they have no U.S. credit score, and they have no U.S. credit score because no one...

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Case Studies

September 12, 2018
Shifting the used car landscape
When it comes to car ownership, Shift is rethinking the status quo. Since its launch in 2014, the digital marketplace and end-to-end car concierge service has prided itself on bringing trust and simplicity to the peer-to-peer used car market, in effect turning what can be a stressful life event (i.e., buying or selling a...

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Case Studies

August 23, 2018
For Financial Gym, Plaid’s clean transaction data is key to balanced budgets
After the technology behind Financial Gym’s spend-tracking tool, the Training Zone, proved ill-equipped to provide clean transactional data, the New York City-based, fitness-themed financial advisory company linked with Plaid to update its functionality. Financial Gym relies on the Training Zone and the information it collects to analyze customers’ spending habits, which enables its team...

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Case Studies

August 13, 2018
Placid Express: Fighting the friction, fees and fraud of digital remittance
When Placid Express introduced a digital version of its international money transfer service in 2014, it faced unprecedented challenges: top-notch fraud verification and a tension between speed and price. Placid Express realized it needed to offer consumers a fast transfer option with built-in security features, minus the high fees traditionally associated with ACH. It found...

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Case Studies

April 26, 2018
Live Oak Bank: Secure & Speedy Branchless Banking with Plaid
Security and speed—that’s what our bank customers expect. With Plaid’s Auth and Identity products, your company’s tech can meet the same high standards as your customer service. In order to best serve its growing numbers of small business and personal banking customers, digital bank Live Oak Bank turned to Plaid to...

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Case Studies